Find – step 01
I find the right people. Clean them. Add them to your newsletter.
Cold email is dead. List buys are a compliance nightmare. Bobb finds ICP-matched B2B contacts, scores them, verifies their address, and soft-adds them to your newsletter. They get value before you ever ask for a meeting. That's why it works.
How it works
Four steps from ICP definition to a warm subscriber.
The difference between a list that sells and a list that gets you spam complaints is what happens before the first send.
01
Define your ICP
Industry, company size, role, geography, tech stack, whatever filters matter for your deal. You set the criteria once.
02
Find and score
Bobb searches across enriched B2B contact databases, pulls matches, scores each one against your ICP profile, and ranks them. High-fit contacts first.
03
Clean before joining
Every contact runs through MillionVerifier before touching your list. Invalid and disposable addresses are dropped. Catch-alls are held and reverified. Your sender score stays clean.
04
Soft-add to the newsletter
Verified, ICP-matched contacts get added to your newsletter with a clear sender identity and an easy opt-out in every edition. They get value. You get mindshare. No one gets annoyed.
Not cold email
Soft-add is a different category. Here's why it matters.
Cold email blasts a pitch at a stranger. Soft-add puts a relevant B2B newsletter in front of someone who fits your ICP. The newsletter earns attention before you ever ask for a meeting. Engagement-gated from the start.
Value first
Every edition teaches the reader something useful about the problem your product solves. You build credibility in the inbox before you earn the right to pitch.
Easy opt-out
Every edition has a clear unsubscribe link. Contacts who are not a fit self-select out fast. The ones who stay are already warm.
Engagement-gated
Contacts who do not engage after several editions are automatically removed from the active send list. Your list stays clean, your deliverability stays high.
Does not burn your domain
Cold email at scale destroys domain reputation. Soft-add runs on Bobb's pre-warmed platform domain, so your company domain never takes the hit.
Grow – step 05
The recommendation network adds subscribers you didn't find yourself.
Readers discover your newsletter through Bobb's cross-newsletter recommendation network. Every new subscriber from the network is engagement-gated and confirmed. Your list grows while you sleep.
Cross-newsletter discovery
Readers of other newsletters in the Bobb network see your newsletter recommended based on topic match. One click adds them to your list.
Opt-in quality
Network adds are explicit opt-ins. The subscriber chose to join after seeing what the newsletter is about. Higher engagement from the first edition.
Reciprocal
Your newsletter recommends others in the network too. The more you grow, the more you contribute, and the more your recommended subscribers increase.
Where it fits in the loop
Find is step one. Everything else runs on this list.
After: AI Writer
Once the list is filled with ICP-matched contacts, the AI Newsletter Writer drafts editions that speak directly to their pain points.
After: Buyer Signals
ICP-scored contacts produce better signals. When a high-fit contact clicks your booking link, Buyer Signals knows to prioritize them in the Sell feed.
Compare the approach
See how soft-add compares to cold email and list buys on the compare page, and how pricing works on the pricing page.
Build the list you should have had from the start.
Define your ICP once. Bobb finds the contacts, cleans them, and fills your newsletter with people who should actually buy.
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