The B2B email revenue engine
Klaviyo turned email into a revenue engine for ecommerce. B2B never got one. Newsletters chase clout, sales teams spray cold email, and nobody runs B2B email like it makes money. Easy Button is the owned revenue engine for B2B: your domain, your data, your deliverability, plus a built-in engine to grow the list and convert it.
No platform branding on your sends. No revenue share. No lock-in.
Send from your domain through Resend or SES. DKIM, SPF, and DMARC align to you, so the sender reputation you build belongs to you, not a platform.
A B2B acquisition layer sources, verifies, and soft opts in ideal subscribers, then isolates that stream until they engage. Growth, not just a send button.
Behavioral segmentation, A/B testing, automatic warmup, and list cleaning at ingest. The automation ecommerce has had for years, built for how B2B actually sends.
How it works
No multi-month migration. No talking to sales. No data hostage situation.
Import from anywhere. Every contact runs through verification before the first send, so a stale list never tanks your domain.
One DKIM, one SPF, one return-path record. Auto-detected provider with click-by-click instructions and live verification.
Define your ICP. The acquisition engine fills the top of the funnel with ideal B2B subscribers on a separate, isolated stream.
Segment, A/B test, warm up automatically, and broadcast. Most operators are at full send speed in 12 days.
Why owned
Three things rented platforms charge extra for, or refuse to do.
Send from newsletter@yourbrand.com with your own DKIM, SPF, and DMARC. Most newsletter platforms still route through their send infrastructure. We register your domain in Resend or SES directly, so reputation belongs to you.
Every new subscriber gets a recommendation prompt, theirs to accept or skip. Your newsletter shows up there too. Fully opt in, no ads, no list rental.
Every import runs through verification before the first send. No day-one deliverability cliff from a five-year-old list. Cleaning is part of onboarding, not a service tier you pay extra for.
Pricing
You own the audience and the infrastructure. We charge for the platform, not for your growth.
Up to 1,000 subs
Up to 10,000 subs
Up to 25,000 subs
Bring your list, connect your domain, and start sending on infrastructure that is actually yours. Live in a weekend.
Start free